By Design Is Coming. Join the Waitlist.

A 12-week, 1:1 coaching program for travel advisors who are ready to build a business that runs with clear systems, consistent process, and confident pricing.

Launching September 2026. Waitlist members get the first invitation to apply and founding member pricing.

Join the Waitlist

By Design is Coming. Join the Waitlist.

A 12-week, 1:1 coaching program for travel advisors who are ready to build a business that runs with clear systems, consistent process, and confident pricing.

Launching September 2026. Waitlist members get the first invitation to apply and founding member pricing.

Join the Waitlist Now

You have clients. You're showing up. You're figuring it out as you go. And you know there's a better way to do this.

Your systems are clunky.

Your pricing is fuzzy and awkward to explain.

Your client experience has no clear, repeatable structure.

Your tools and technology create friction instead of flow.

Follow-ups slip. Proposals go out late.

Most days you're stressed and running your business from sheer willpower — not structure. In the back of your mind, you know what that's costing you — in time, in money, and in the energy you'd rather be putting toward something else.

The opportunity here is real. Running your own travel business means creative work, flexible hours, and the chance to build something that's genuinely yours. But without the right structure underneath it, that opportunity starts to feel like a burden instead of the thing you built it to be.

You started this because you wanted independence and control over your own time. What stands between where you are and that version of your business is structure — and that is the sole focus of By Design.

I'd love to have you on the list.

Add your name below and I'll be in touch personally when enrollment opens

Expect a confirmation email shortly. I'll be in touch personally as we get closer to September.

You've tried to solve the problem.

You've completed the host agency training. You've invested in the template pack. You've signed up for the webinars and worked through every resource you could get your hands on.

More information is not what you need.

Starting a travel business feels like drinking from a fire hose. The information exists. What's missing is clarity — what to focus on first, what applies to your business specifically, and what to set aside entirely.

By Design gives you a clear, relevant, expert-guided path forward — with someone who knows this industry deeply, who has eyes on your specific business, and who will work alongside you with honest, creative, supportive accountability.

You've tried to solve the problem.

You've completed the host agency training. You've invested in the template pack. You've signed up for the webinars and worked through every resource you could get your hands on.

More information is not what you need.

Why Work with Allison

I spent 12 years figuring this out so you don't have to.

I built Collier Travel Collective from the ground up, and like most travel advisors, I spent years searching for solutions to the same problems you're dealing with. The time drains. The struggle to make the numbers work. The sense that the business was running me instead of the other way around.

I couldn't find a program built specifically for this industry, so I built my own framework. Covid gave me the time and focus to do it properly. What started as solving my own business problems expanded into something I became genuinely obsessive about. Studying not just the travel industry but the foundational pieces of building any strong solo business from the inside out. Pricing psychology. Systems. Client experience. Marketing. Boundaries. All of it.

I'm excited to share what I've learned with other advisors. What's inside this program came from 12 years of trial and error. Real money spent, real time invested, real mistakes made. I kept what works and rebuilt what didn't. Working with me gives you a direct path to what took me years to figure out, built around your business specifically.

What we build together won't just be better than what you have now. It will be the best version of your business.

Why Work with Allison

I spent 12 years figuring this out so you don't have to.

What we build together won't just be better than what you have now. It will be the best version of your business.

By Design is 12 weeks of direct, 1:1 work on your specific business.

Before our first session, you complete a detailed business audit survey. I review it before we ever get on a call so we start with a clear picture of where things stand and what to prioritize first. From there, we build your business blueprint and work through it over 12 weeks.

What's included:

Five 1:1 strategy session, each one building on the last
Weekly office hours to bring your questions, work through decisions, and keep moving
A resource library built specifically for travel advisors — pricing frameworks, client journey maps, onboarding workflows, email templates for clients and suppliers, marketing and messaging guides, tech and tools guidance, and more
Direct access to me between sessions for accountability, encouragement, and brainstorming when you're not sure how to move forward
Lifetime access to everything in the resource library so you can return and build on it as your business grows

Every session we identify one time-saver and one profit builder. Small moves that compound.

Our goal is to build implementation time into your business blueprint so you have dedicated time set aside to build.

What you leave with:

checkmark A clear pricing structure you can explain with confidence

checkmark A client experience workflow that runs consistently

checkmark The communication templates your business needs

checkmark A simple, focused marketing plan you can execute

checkmark And more

At the end of 12 weeks, your business blueprint is in place and you have a concrete strategy for moving forward on your own terms.

By Design is 12 weeks of direct, 1:1 work on your specific business.

What's included:

checkmark Five 1:1 strategy session, each one building on the last

checkmark Weekly office hours to bring your questions, work through decisions, and keep moving

checkmark A resource library built specifically for travel advisors — pricing frameworks, client journey maps, onboarding workflows, email templates for clients and suppliers, marketing and messaging guides, tech and tools guidance, and more

checkmark Direct access to me between sessions for accountability, encouragement, and brainstorming when you're not sure how to move forward

checkmark Lifetime access to everything in the resource library so you can return and build on it as your business grows

Every session we identify one time-saver and one profit builder. Small moves that compound.

Our goal is to build implementation time into your business blueprint so you have dedicated time set aside to build.

What you leave with:

checkmark A clear pricing structure you can explain with confidence

checkmark A client experience workflow that runs consistently

checkmark The communication templates your business needs

checkmark A simple, focused marketing plan you can execute

checkmark And more

At the end of 12 weeks, your business blueprint is in place and you have a concrete strategy for moving forward on your own terms.

By Design Is For You If ...

checkmark You are 1 to 5 years into your travel business, you have clients, and the back end of your business feels fragile and inconsistent

checkmark Your pricing feels uncertain and hard to explain out loud

checkmark Your process isn't consistent and you know it's costing you time and money

checkmark You want to serve your clients better, earn more, and stop working nights and weekends to keep up

checkmark Emails take too long, boundaries feel soft, and decisions are difficult

checkmark You're ready to invest real time and energy into getting this right

By Design Is For You If...

checkmark You are 1 to 5 years into your travel business, you have clients, and the back end of your business feels fragile and inconsistent

checkmark Your pricing feels uncertain and hard to explain out loud

checkmark Your process isn't consistent and you know it's costing you time and money

checkmark You want to serve your clients better, earn more, and stop working nights and weekends to keep up

checkmark Emails take too long, boundaries feel soft, and decisions are difficult

checkmark You're ready to invest real time and energy into getting this right

What People Say About Working With Allison

Morgan came to Allison ready to build her travel business from the ground up.

"Working with Allison completely transformed how I saw the travel industry and my role within it. Her mentorship helped me grow into a more confident, capable advisor. Taking the time to learn from her was one of the best investments I could have made in myself and my future business."

Morgan Bryant, Founder of ALISIO TRAVEL

Keith Walden has spent years building and watching others build successful travel businesses.

"A consummate professional who sets a high bar for integrity. I’m thrilled she’s sharing her wisdom and processes with advisors building a strong business."

Keith Walden, 
Founder & Director of Departure Lounge

Emily came to Allison at the beginning of her career in travel, wanting to understand how the business really works.

"I feel much more confident in the possibility of pursuing a future in the travel industry. Working with Allison gave me a much clearer understanding of what goes on behind the scenes in the travel industry and how to create seamless, high-end travel experiences, and I always felt supported and encouraged to ask questions."

Emily Brooks

This is what I am working toward with you.

My goal is to help you become a confident, strategic advisor with an organized business, a structure that runs efficiently, and the peace of mind to enjoy both your work and your time away from it.

You sit down at your desk knowing exactly what to work on — and why.

Your systems catch the details so nothing slips through the cracks.

Your pricing feels clear, confident, and easy to say out loud.

Your business reflects your vision and genuinely supports your life.

What becomes possible with By Design

You sit down at your desk and know exactly what to work on. Your client process runs consistently and nothing slips. Your pricing is clear and you say it with confidence. Your profit is growing and you are working fewer hours to do it.

The creativity that drew you to this industry is still there. The client relationships that make this work meaningful are still there. What's gone is the weight of holding everything together by yourself.

Your boundaries are clear and you hold them with confidence. You step away from your business and you are actually away — present in your life, not mentally still at your desk.

Your business feels strategic, calm, and entirely yours. You serve your clients well and you do it without sacrificing everything else. You have control over your time, your process, and where your business is going.

That is what a well-built travel business feels like. That is the business By Design helps you create.

JOIN THE WAITLIST

What becomes possible with By Design

Your boundaries are clear and you hold them with confidence. You step away from your business and you are actually away — present in your life, not mentally still at your desk.

That is what a well-built travel business feels like. That is the business By Design helps you create.

The first cohort of By Design is invite-only and intentionally small.

This is the first time I am offering this program, and I am bringing everything I have to it. If you have been looking for something specific, something built for this industry, something with real structure and real support behind it, this is worth your attention.

Waitlist members receive the first invitation to apply, founding member pricing, and a personal email from me with full program details before enrollment opens to the public.

Add your name below and you will hear from me directly with clear next steps and program updates as we get closer to September.

Expect a confirmation email shortly. I'll be in touch personally as we get closer to September.

Allison Collier is a travel business strategy coach, luxury travel advisor, founder of the Collier Travel Collective, and creator of By Design. With 10+ years in the travel industry, she equips early-stage advisors to build streamlined, scalable businesses that boost profit and impact. Through high-touch coaching and proven systems, she helps them simplify, scale, and grow with clarity, confidence, and intention.

HOME 1:1 COACHING PRIVACY DISCLAIMER TERMS